# 4JAM Chrome Berry — Launch & Monetization Playbook

**Status:** Site live with brand · **No mint / no token until agent is profitable**  
**Universe:** Chrome Berry — dual lines **Bosses** (throne) + **Encores** (stage)

---

## Brand lock

| Element | Spec |
|---------|------|
| Line A · Bosses | Silver head · throne · cash · silver hands — Debut metaphor |
| Line B · Encores | Red head · stage · mic · red hands — Encore metaphor |
| Suit rail | Boss ×7 · Encore ×4 live (gold/copper/purple stage still open) |
| Tone | Luxury boss energy + honest ops desk (not casino APY) |
| Site | www.4jam.net — dual rails · mint locked · learning-clean KPIs |
| Trait bible | `docs/TRAIT_BIBLE.md` v0.2 |

---

## Sequence (do not reorder)

```
1. Agent proof (profitable live / clear checklist)
2. Allowlist (community that watched the desk)
3. Gen-1 mint (small supply, Solana-first)
4. Holder airdrops (art / points / access)
5. $JAM utility token (not PnL share)
6. Platform fees (desk tiers / research / API)
```

**Primary wealth engine remains trading PnL.**  
NFT + token amplify capital, attention, and retention **after** proof.

---

## “Insane money” — realistic levers (not guarantees)

| Lever | Why it compounds | Condition |
|-------|------------------|-----------|
| **Real edge** | Everything else is marketing without it | Phase 1 gate |
| **Small mint, high desire** | Floor support, status, press | 888–2222 not 10k spam |
| **Royalties 5%** | Long-tail revenue on volume | Enforce on marketplace |
| **Story = public desk** | Buyers can verify culture daily | Keep schema v2 honesty |
| **Airdrop anticipation** | Holds through volatility | Announce category early |
| **$JAM utility** | Demand loop for access/votes | Legal + non-security framing |
| **Platform** | Recurring revenue | After holders exist |

### What kills the upside

- Minting early to “fund the bot”
- Selling “share of profits” as a token
- Inflated lottery PnL on the marketing site
- Infinite supply mints and stealth unlocks

---

## NFT product (Chrome Berry Bosses)

**Name (working):** Chrome Berry Bosses / 4JAM Bosses  
**Chain:** Solana (align with agent)  
**Supply:** Prefer **888** or **1,111** for luxury; cap **2,222**  
**Price:** Premium relative to peers only after proof narrative  
**Utility:**

- Private holder channel  
- Desk cosmetics / suit theme  
- Airdrop eligibility (edition 2, points, WL)  
- Early product seats  

**Not utility:** better trading gates, revenue share of agent.

### Snapshot / airdrop rules (publish before mint)

- Hold ≥ 7 days pre-snapshot  
- 1 primary wallet per human soft-policy  
- Trait multipliers optional (Gold genesis > common)

---

## $JAM token (phase 5)

| Do | Don’t |
|----|--------|
| Stake for WL / cosmetics / votes | Promise dividends from trades |
| Legal review first | Stealth launch with APY banners |
| Transparent allocation | 50% team unlock day-1 |

Suggested allocation sketch (finalize with counsel): community/airdrop 40% · treasury 25% · team 15% (vested) · liquidity 10% · partners 10%.

---

## Go/no-go for mint

- [ ] Agent live or clearly profitable paper with disclosed method  
- [ ] Public desk healthy 30+ days  
- [ ] Legal sign-off for jurisdiction  
- [ ] Trait bible frozen  
- [ ] Snapshot tool + WL list ready  
- [ ] Royalties + mint contract audited  

---

## Site update cadence

Until launch: marketing is **brand + desk + roadmap locked**.  
After Phase 1: flip roadmap cards to dated events and open mint page.

### Shipped site surfaces (2026-07-22)

| URL | Role |
|-----|------|
| `/` | Motion marketing + live desk |
| `/mint` → `mint.html` | Proof-gated mint stub + WL interest (localStorage) |
| `/data/collection.json` | Machine trait bible |
| `/docs/TRAIT_BIBLE.md` | Human trait bible |
| `/docs/LAUNCH_PLAYBOOK.md` | This playbook |

### Next build tasks (priority)

1. ~~Secondary trait schema + metadata generator~~  
2. ~~WL API~~ · ~~Phantom WL~~ · ~~desk cosmetics preview~~  
3. ~~Dual Boss/Encore lines~~ (art core live; more Encore suits later)  
4. ~~Admin waitlist export~~ `GET /api/v2/waitlist/export` + Telegram `/waitlist`  
5. **Deferred:** more Encore suit art (gold/copper/purple)  
6. On-chain holder detect for cosmetics post-mint  
7. Next.js migration if motion stack needs scale  

### Waitlist ops

```bash
# Public count
curl -s https://www.4jam.net/api/v2/waitlist

# Private CSV (requires WEBSITE_API_KEY on agent)
curl -sH "X-4JAM-Key: $WEBSITE_API_KEY" \
  "http://127.0.0.1:3001/api/v2/waitlist/export?format=csv" -o waitlist.csv

# Telegram
/waitlist
/waitlist csv
```  

*Not financial advice. High risk of total loss on NFTs/tokens.*